Story 08 · Perfume House · 4-minute read

Unscripted Dubai

A House Written in the Moment

Twelve fragrances, a red bottle, and one proposition: do not let anyone else write your identity for you.

A direct visual identity: red glass, black caps, and names that read like moments from a story not yet written.

DUBAI · 2025

A New Name from a City That Knows Scent

Unscripted emerged as a new UAE fragrance brand launched in 2025. Behind it is Amaya International, a fragrance and beauty company established in 2019 and operating from Dubai.

The brand’s published address is Office 1106, North Tower, Dubai Science Park. From there, e-commerce, distribution, and brand development connect a living Arabian scent culture with a fast-moving international audience.

THE PROPOSITION

Perfume Without a Predetermined Ending

Unscripted builds its language around free spirits, personal choice, and departure from the expected route. It frames its identity through bold expression, uncharted scents, and confidence in formulas designed to leave an impression.

The name is the proposition: a life unrehearsed, a decision made in the moment, and a different self revealed through scent. It is contemporary language for a city where oud, saffron, and incense meet malls, digital commerce, and global trends.

The red gift box brings together 100 ml Go Rogue and Wooood with a 50 ml Sensual Smoke.

03 · TWELVE BEGINNINGS

A Collection That Reads Like an Open Script

Rather than one signature, Unscripted entered with a wardrobe of twelve. Their names—a date, a night, a journey, a rebellion—turn the collection into a sequence of moments from which the wearer chooses.

Go Rogue — Unscripted Dubai — **GO ROGUE**Cardamom, fig, and tea moving through iris and labdanum to sandalwood, tonka, and vetiver.

Wooood — Unscripted Dubai — **WOOOOD**Bergamot, saffron, and lavender around oud and nutmeg, settling into musk and patchouli.

Sensual Smoke — Unscripted Dubai — **SENSUAL SMOKE**Cardamom, cinnamon, and orange blossom over vanilla, elemi, musk, tonka, praline, and almond.

04 · THE FIRST CHAPTER

A Young Brand Tests Its Reach

UAEOfficial store · Noon · domestic delivery

INTERNATIONALDirect shipping from the official website

INDIASelected retail and distribution partners

DISCOVERY12 samples × 2 ml

The brand received its first notable international fragrance coverage in Fragrantica in September 2025. Writer Sergey Borisov considered four releases, recognising their accessibility while noting similarities between some directions and established global successes. That observation leaves a young house with a defining question: how does familiarity become an independent signature?

Unscripted began with a name that promises freedom. Its next chapter will reveal whether that promise can become an olfactory language recognisably its own.